Blogging, Mobile & SEO Marketing Strategies For Singapore Business


Blogging, Mobile & SEO Marketing Trends

In the last article, we went through 2 of the key marketing strategies – Email Marketing & Social Media marketing. In this article, we will cover 3 other key marketing strategies that are essential if you want to see great success online.


Most of Singapore business websites today already have blog content that is maintained regularly but what is the quality of that blog content? Blogging became a popular marketing tactic as part of the search engine optimization SEO marketing.

Many business owners became more concerned with their search engine ranking than paying attention to the actual quality of the blog contents. If a blog content is not providing value to readers and is not interesting or engaging to readers, people will not stick around in your website.

So is important to invest in good digital copywriters to create high quality blog contents to engage your site visitors and to extend information about your business to potential buyers and reach out to a bigger crowd and keeping them loyal.

Search engine marketing

It is also important to hire effective Singapore SEO company to help your site be found by your potential customers in Google and other search engines. SEO is crucial for your website and has become a must-have marketing strategy to reach potential clients and leads.

SEO is important to be found

Without SEO, your website may never gain any viewership to rank highly despite the great blog contents you have online. When your blog pages are properly optimized, targeting search terms related to your business and products, it raise your chances of reaching more potential clients and sales leads, while at the same time lessen the amount of money you need to pay for marketing as compared to paid ads like pay per click. The below Singapore SEO video show how SEO will provide a higher ROI as compared to pay per click and what search engine optimization tasks will include.

Mobile Marketing

Google indicates that more people search for things online using smartphones or mobile devices as compared to computers. Almost 52% of online based activities have happened over mobile phones as compared to desktops and laptops. Consumers use mobile phones to access their emails, watch videos online, engage in social chat group like Facebook messenger, conduct online searches, perform mobile payment services, transact using mobile banking, and do their shopping using mobile phones.

Therefore, it is important for Singapore business owners to optimize their websites to ensure that their web pages were optimized for mobile browsing. Mobile marketing is the name of the game and the future as far as digital marketing is concerned.


The aim should be to exploit the mobile trend by creating mobile friendly websites as well as create mobile applications. If your business do not already have a mobile app, then build one for your brand and offer mobile payment services like Apple Pay and Google Wallet to your customers. This is especially important for eCommerce business. Leverage the use of mobile marketing to build your ecommerce brand. There are now many affordable options available as compared to few years ago to enable your company to propel into the mobile-centric world.

Follow these marketing trends to help your business grow on digital media and increase your customers reach by manifolds. Bookmark Serlio’s Singapore Business Marketing so you can return often to check out our marketing updates and insights to grow your business.

Marketing Strategies for Singapore Business Growth


Marketing Strategies for Singapore Business Growth

It is important to stay updated on the latest and upcoming marketing trends and adapt to new marketing channels in today’s dynamic business environment. Regardless whether you are a start up or a small business or a big enterprise in Singapore, staying updated is critical for your business success.

Evergreen Marketing Strategies For Business Growth

In this article  and the next few articles, we will outline and go into details on some of the tried and tested marketing strategies that has proven to be effective in helping small medium businesses in their growth.

To create a successful marketing campaign you need to keep yourself exposed to some of the most competent & highly effective marketing strategies. These are e-mail marketing, social media marketing, blogging, mobile marketing, video marketing content, content marketing and search engine marketing.

Email Marketing

Email marketing is not a new trend in the digital marketing space. It is one of the most direct and effective marketing communication tactic if it is being implemented properly like offering to provide email recipients and target audiences with valuable and helpful information rather than jamming your sales pitches down their throats.


There are many people having the opinion that email marketing is an “outdated” old school, but statistics show the opposite and data proves that email marketing is among some of the marketing strategies that produce a high and positive ROI and definitely is not irrelevant in Singapore competitive market environment.

Email Marketing allows Singapore business owners to establish a direct connection with their customers, an easy way to keep in-touch with their customers and keeping them updated with the introduction of new products or services and keeping customers notified about upcoming sales promotions and discounts.

Social Media

Social media marketing trend is one that most business owners especially the SMB feel the pressure to get into as they see almost everyone is doing it. However in reality only a few are doing this well, in our opinion.

Social media marketing at the very basic is creating business presence online in the top social media networks like Twitter, Facebook, Instagram, Snapchat, Pinterest. Setting up a business profile on these social media platforms to market your brand, your products and services through your profile pages as well as investing in some sponsored ads.


The key here is to consistently develop high quality content, actively listening and promptly respond to the social audience questions, comments or even complaints. When implemented well, social media marketing can be an extremely powerful influential marketing tactic to enable you to use the same profiles to market your products and reach out to a wide group of targeted audience.


So far we covered 2 marketing growth strategies, in our next few articles we will highlight other marketing strategies like blogging, video marketing, mobile marketing, search engine marketing etc.

We invite you to bookmark Sebastiano Serlio’s Singapore Business Marketing site and follow these marketing strategies to help your business grow and increase your reach.