There has been a significant marketing transformation in the past decade. High-level technology has led to the growth of digital, social media, and mobile marketing as the most utilized marketing tools in contemporary companies. These platforms offer new ways of reaching, informing, engaging, selling, and providing services to customers.
Over the last few years, digital marketing has undergone tremendous changes. The survival of a business depends on knowing these trends and employing them effectively. The primary goal is to create an exceptional customer experience, which culminates to more brand recognition, more traffic, and finally higher sales for the business.
In our earlier articles, we have gone through 5 key marketing strategies that are essential for all businesses to grow – email marketing, blogging, mobile marketing, search engine marketing and social media marketing. In this article, we will talk about “Content Marketing”.
What is Content Marketing?
You may be wondering what does content marketing mean. According to The Content Marketing Institute, “content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”.
Content marketing is another key component of digital marketing trends used by more and more Singapore’s small and medium enterprises over the last couple of years and will grow in its importance over the next few years as inbound marketing become the new buzz words. The key is providing your audience with “valuable” content that they want to consume it, seek it out rather than avoiding it.
Content marketing is a great digital marketing model used by many prominent B2B brands like Cisco Systems, as well as B2C brands like P&G. It is also a marketing model used by most local businesses in Singapore. Among the various industries, healthcare industry is one that is growing in content marketing. For example, ISO certified Orthotics Lab Singapore, the leading Singapore orthotic insoles provider has embraced content marketing as an effective way of reaching their potential customers and educating them about the health benefits of using custom orthotics rather than buying off-the-shelves shoe insoles.
Content is valuable in educating customers and enhancing search engine rankings. Big brands like Coca-cola and Expedia are practical examples of companies that have driven up their overall sales through content marketing and as a result, one of the largest content marketing agency, Hubspot, established an office in Singapore to offer the service to all types of businesses.
Content marketing focus on developing online contents to attract, engage and convert new customers. In today’s digital media, consumers are heavily bombarded with advertisements and messages from all corners. It is hard to deliver your value proposition and key brand message across if you do not have a good content marketing strategy to resonate more powerfully with your audience and customers.
With a good content marketing plan, you can grow and build your brand and develop more trust among your customers. More and more businesses are beginning to recognize the positive impact content marketing can deliver. For those business who refuse to acknowledge this growing trend and ignore it will definitely fall behind.
In our next article, we will discuss the next important marketing strategy – video marketing. So stay tuned.